Professional Focus Group Moderator and Marketing Researcher

I am an RIVA trained and experienced focus group moderator. And, a professionally trained marketing researcher and consultant. FYI - The RIVA Training Institute is one of two premier focus group moderating training programs in the U.S.

I am also a former high-tech product manager and marketing VP in the electronics and wireless industries with 20 years experience. I worked for Motorola, EF Johnson, COMCO and SmartServ Online.

I founded my research business because of the poor market research practices used by many tech companies, during dot com and telecom bubble and bust. The wild, twisting business roller coaster ride of the late 20 century.

Since founding my research company four years ago, I have moderated 246 focus groups. And, conducted 879 in-depth interviews (IDI) with CEOs, executives, board directors, experts, dealers, retailers, distributors, channel managers and consumers (August 2007).

I am experienced and specialize in high tech industries: telecom, IT, wireless, energy, Internet, utilities, oil & gas, packaging, and distribution.

Blue Chip Clients

Product and marketing managers in several companies use my services to solve new product development and marketing problems:

Hess Corporation, LG, Microsoft, International Paper, Motorola,

ESPN, NTT DoCoMo, Eastman Chemical, Sol Melia, Markitecture,

The Small Wooden Boat Workshop, Sherwood Packaging, Buca di Bepo,

eBeanstalk.com, Diamond Management and Technology Consultants,

MSS Multisponsored Surveys and more… blue chip, large, medium, and small companies.

Testimonials

Here is what some of these companies have to say about me.

  “Henk has conducted a number of qualitative services initiatives for our firm – from in-depth interviews to focus group moderation – across a variety of industry sectors, including chemicals, manufacturing, media/publishing and oil/gas.   In all instances, Henk’s professionalism, attention to detail and quality of deliverables and have been nothing short of outstanding.   We continue to use Henk’s services across many of our most important client projects.”

Javier Flaim

CEO, Markitecture

“We've received your report. I appreciate your work of this time, even under tough traffic condition sometimes! It's very exciting experience with lots of findings. Please let me give you my word of gratefulness on this occasion.”

Director,

NTT DoCoMo

"Henk not only brought his extensive skills in moderating focus groups but also leveraged his deep wireless industry knowledge and experience to enrich our market research effort.”

Manager, Diamond Management & Technology Consultants

"Hendriks Research's deep   knowledge of the technology marketplace, coupled with responsiveness and solid qualitative research, has resulted in very insightful and actionable results.   The firm provides thought leadership, which is critical in getting immediate traction from project findings."

Manager, Market Insights

Motorola

Case Study Snapshots of How Companies Benefit

Here are some snapshots of how clients benefit from my proven qualitative research methods.   Company names remain anonymous because of confidentiality.

• Identified important trends that spawned new product ideas for a major corporation. Used in-depth telephone interviews with experts.

• Discovered two new target segments for a major corporation. Used product concept test focus groups with category users.

• Identified the most promising product concepts for further product development for a large company. Used concept testing focus groups with consumers.

• Captured prospects’ key words, phrases and sentences, which the client used in a successful TV ad campaign.   Used message testing focus groups with consumers.

• Uncovered a new product opportunity, which came as a surprise to a global corporation.   Used executive and expert in-depth telephone interviews

• Identified red-flags and pinpointed problems with a proposed trade marketing program for a client.   Used in-depth interviews with distributors, dealers and retailers.

• Discovered problems with a new service that prospects thought to be a “nice idea,” but were unwilling to pay for.   Used concept testing focus groups with prospects.

• Discovered support and training problems among dealers.   Used in-depth interviews with executives and experts in North America, and South America, Asia, and Europe.

• Saved a client tens of millions of dollars from investing in weak business plan.   Used concept testing focus groups with consumers supported by quantitative research.

• Repositioned a service for a small company. Used in-depth interviews with customers and online research

• Helped a marketing consulting firm innovate and launch a new service to a new target segment.   Used in-depth exploratory interviews with target prospects.

I have a track record of discovering high-powered, keen insights.   Findings have produced new product ideas, improved new product development strategies and saved companies money.  

Let Me Help You Gain Actionable Voice of the Customer Insights

Work with me as your moderator, market researcher and consultant.

You will

• stamp out guesswork and weak assumptions and replace them with market facts,

• get solid market evidence to persuade colleagues, department heads and executives,

• be seen as the go-to person for high quality information and intelligence about prospects and customers,

• Raise the prospects of developing successful new products and reduce the risks of failure.

And, when you work with me, you get these all of these extra benefits.

• A professional, experienced and RIVA trained moderator... A former marketing researcher, product and marketing manager.

One who has faced the product and marketing problems you face.

• Learn 9 critical questions to make sure you get actionable findings.

Avoid the biggest mistake in marketing research...the leading cause of marketing research failures.

• Projective techniques that dig deep below top of mind responses. Special tools to uncover hidden motivations, attitudes, feelings, behaviors, opinions and perceptions

o               laddering…features > benefits > higher order benefits > values,

o               word, phrase, sentence selection and rejection,

o               image selection and rejection,

o               free associations,

o               image metaphors,

o               mind-mapping,

o               journals,

o               picture and video taking,

o               hired product,

o               personifications,

o               use scenarios,

o               quantitative survey methods

§                 10 concept rating questions to assess interest and buy intent

§                 Feature importance measures.

• A-never-ending search for UNMET NEEDS

Unmet needs are nuggets of gold. They are opportunities for superior differentiation, positioning and first mover advantage.

Just one discovery, one golden insight can transform your new product development concepts and marketing strategy. And they are what I am always looking for...golden nuggets of unmet needs.

• Gain fresh analysis, reports and recommendations

A new set of eyes, and fresh analysis and objective thinking

Plus

• YOU GET VIP, FIRST-CLASS treatment and priority.

It is my ironclad policy because I want to create a long-term business relation with you. A partner you can rely on.

I am the person you work with.   Not a junior newbie, as some of the big firms give you. You get a skilled, reliable, and trusted adviser in matters of qualitative marketing research.

• Unbiased, frank, straight talk from me. A fresh perspective and the TRUTH.

My job is to deliver the plain, unvarnished truth to you and your company about customers and prospects.  

“Tis strange, but true; for truth is always strange; Stranger than fiction!” Don Juan

• Not only do you get a proven researcher but a writer on the subject of qualitative marketing research as well. You’ll also get “for clients only” articles, white papers, surveys, reports, and marketing research tips.

You get tips and methods on how to gather data, intelligence, insights.   And knowledge about customers, prospects, new market opportunities, and competitors.

• Use my high-tech industry and category knowledge to gain insider insights.

Telecom, IT, wireless, energy, internet and the web, utilities, packaging, and distribution.

If you are in these industries, I am your guy. You need not look any further. You’ll be hard-pressed to find a moderator with my depth of industry and category understanding.

You don't have to spend much time training me about your industry or category.  

My technology industry and category knowledge can

o                 Grasp decision issues quickly, aiding in effective research design.

o                 Immediately set up rapport and interview industry executives and experts.  

o                 Lend credibility when reporting results to senior executives.

o                 Provide prescriptive consultation and relevant recommendations

If you are in other industrial and technology categories, give me a try. My research methods can help you with cross industry perspectives and best practices.  

Remember, I have faced the product and marketing problems you face, firsthand. And I have a catalog of knowledge based on my experience working with dozens of clients…companies big, medium, and small. You will gain cross industry perspective and best practices in market research for new product development.

• Plus, I will point you in right direction when it comes time to using quantitative research. Use it to confirm, validate and forecast...segmentation, conjoint, and simulated test market studies.

• And, an IRONCLAD, SATISFACTION GUARANTEE OR MONEY-BACK …FOR ONE YEAR!

I am so confident that you’ll like my services that I am going to give you a one-year guarantee.

If you are not satisfied for any reason, I will refund your money. That’s right. If I cannot help you gain quotes and insights, then I will refund the price of my services. And, for one year from the project start date!

That is how much I am willing to stick my neck out for you. Why I am doing this? Because I want to set up a long-term business relation with you. A partnership based on my ability to perform qualitative market research to your satisfaction.

Who else in the market research industry offers you a one-year, money-back, satisfaction guarantee? This is unique!

Note

third-party, out-of-pocket data collections fees are not refundable

  (focus group room rental, recruiting, respondent incentives, travel, lodging)

Armed with all of these outstanding market research techniques and knowledge, yes...you will gain rich, actionable and deep insights about prospects and customers.   You will develop powerful products.

Call my direct line and ask for Henk between 9:00 AM and 5 PM EST. 203-227-2077. Or complete the easy contact form.

I look forward to hearing from you today.

Thank you and sincerely yours,

Henk Hoets

Founder and CEO,

Hendriks Research,

Westport, CT 06880

Tel. 203-227-2077